SEORUS typically bids on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Adword PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads.
There are many forms of Pay Per Click Advertising such as Text Ads, Image Ads, Banner Ads, Content Network Ads, Search Partner Ads, and more recently Video Ads. Pay Per Click Advertising allows you to pay per click, or to pay for a specific amount of impressions, regardless of how many clicks your ad receives.
All forms of Pay Per Click Advertising are worth consideration. Google is generally the first place anyone searches for information online, however Yahoo! has a much larger network of domains within Australia allowing more coverage on popular Australian domains than Google. One of the major drawbacks to Yahoo! is that there is a 3-5 day waiting cap for any new ad to be displayed, whereas Google list in about 5-10 minutes. Both options though, are well worth considering. Google is the fastest way to test an ad’s results before uploading to Yahoo!.
Adwords Campaign Management
Now SEORUS can advertise to people searching on the web with the help of Adwords PPC. Even if you already appear in search results, AdWords can help you target new audiences and our advertising network.
SEORUS can edit your adwords and adjust your adwords PPC budget until you get the results you want. We can also display a variety of adwords format and even target your ads to specific languages and geographic locations.
There’s no minimum spending requirement or time commitment. And with the pay-per-click option, you’re only charged if people click your adwords. This means every dollar of your budget goes toward bringing new prospects to you.
SEORUS will give you an account manager who will work directly with you to maximize the exposure your business receives , within your daily budget, giving you that extra edge over your competitors. Your account manager will pay particular attention to many factors, including what differentiates you from your competitors; the geographic locations you service (as geographic targeting is a tool available to better target prospects); where your customers typically come from and how they search for your business.
Benefits of AdWords PPC
Highly targeted leads – people are actively searching for your products and services.
Quick and easy – once your campaign is setup, there is almost an instantaneous implementation on the search engine.
Pay per click – you only pay when someone actually goes onto your website. There is also no minimum bid.
Measurability – receive monthly reports directly from search engine that allow you to track your campaign, including vital statistics such as impressions and your click through rate. Your costs are easily measured and budgeted for through the implementation of setting a maximum cost per day.
Flexibility – unlike print media, a digital medium provides the flexibility to quickly adjust your marketing campaign. This could be used if your current marketing campaign is proving ineffective or if your wish to push a new product line or service.
AdWords also offers the flexibility to pause or stop your campaign at any time.
Adwords / PPC is one of the quickest result oriented Marketing in the Online Business. Adwords / PPC campaign could become very costly if not run by the professional adwords/ppc expert. SEO R US has a proven track record to bring your Cost Per Click down and conversion ratio at the maximum.