Email marketing is direct marketing used by SEO R US a commercial message to a group of people using electronic mail . In its broadest sense, every email sent to your potential or current customer will be considered email marketing. SEO R US uses emails to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing will be done to either cold lists or current customer database.
Is your online business beset by any of the following?
Getting low traffic or relevant visitor count to your site
Low visibility in search engines like Yahoo!, Google and MSN
Poor customer service and low customer retention
Reduction of monthly revenues.
SEO R US provides you with the assistance that you need when it comes to finding the appropriate email marketing solutions for your online business.
SEO and email marketing, or, more specifically, how email marketing can be helpful to your SEO efforts. Digital email marketing is a complex affair, and its various aspects can work effectively together to bring targeted traffic and conversions.
How can email marketing help?
Content:
SEO R US have mailing lists, we create a newsletter and circulate it to your subscribers by email and also publish it on your site without any worries about content duplication. That’s double mileage out of the same content achieved with the help of email marketing.
Back links:
SEO R US uses email newsletter to let subscribers know we have updated your site; include links to the new pages with brief descriptions. This will drive interested traffic to those pages, hopefully winning you back links people will see value in your content. Linking miracles happen as the email newsletter goes viral via forwarding through email marketing.
Goal Conversion: SEO R US gets customers to subscribe for newsletter, email marketing keeps building trust and branding through the entire length of the sales cycle. In this scenario email marketing does not necessarily improve SEO as such, but it helps it achieve its goal.>/p>
Steps of Email Marketing
Focus on One Message
SEO R US keeps one focus point and put it right in the subject and first lines of the message to make it easier for customers just skimming to absorb the message sent through email marketing. We keep your newsletter blurbs short and to the point, making the information easy to grasp.
Customize Your Message
In this step of email marketing SEO R US uses the recipient’s name in message whenever possible. Something as simple as customizing the email in this way will make the recipient more likely to read through and act on your message.
Include a Call to Action
Each email SEO R US sends spells out exactly what we want the recipient to do. Make links obvious and call attention to any special directions SEO R US is providing. And it’s okay to be repetitive with this step of email marketing when it comes to the call to action – include it toward the top of the message and mention it again at the end.
Use a Template
SEO R US instead of sending out a generic email, take time to customize your template to reflect the colours, fonts and other branding elements of your business. Using the same email template for messages will help the recipient recognize your company and generate feelings of trust.
Testing: SEO R US constantly testes following factors with email campaign. A few are:
Day of Delivery
Time of Delivery
Subject Line of Email
Copy and Message
