SEO Case Study

Gift Presentation Specialists

Detailed below is a sample of phrases where Gift Presentation Specialists had zero first page presence on Google prior to the project starting. After the SEO R US “optimisation programme” they now appear on the first page of Google.

The spread sheet shows the phrases achieved by SEO R US and highlights how many searches there were for that phrase last month along with how much it would have cost SEO R US had they used Pay per Click instead of organic Search Engine Optimisation. The figures are based on a click through ratio (CTR) of 4% and the monthly search volumes and cost per click are taken from Google’s own reports.

You will also see at the bottom of the spread sheet is the annualised cost of pay per click for these phrases against the annualised cost for using SEO R US (most of SEO R US clients pay a monthly fee) and the savings involved.

  • KeywordMonthly Searches Estimated CPCCTR Monthly Cost
  • Gift Presentations2770000 £0.86110800 £95,288
  • Kosher Gift Presentations12100 £0.66484 £174
  • Dried fruit, nuts and chocolates6600 £0.70264 £45
  • Vegetarian Gift Presentations1600 £0.9364 £6,138
  • Christmas Gift Presentations165000 £1.326600 £956
  • Hanukkah Gifts18100 £0.86724 £365
  • Corporate Gifts12000 £0.76480 £95,288
  • Totals
  • 3271300
  • £0.91
  • 130852
  • £117,412

 

SEO R US Costs

  • (Annualised) £2,000
  • Pay Per Click Costs (Annualised) £18,939
  • Annualised Savings £15,939